Car
sales in China, the world's largest vehicle market, continue to tumble,
exposing an increasingly ugly picture for the global automotive market.
The data marks a dismal and protracted reversal in a market that had done nothing but grow for decades, according to Bloomberg.
In March, retail sales of sedans, SUVs, minivans and multipurpose
vehicles dropped 12% to 1.78 million units, according to the China
Passenger Car Association. This is after an 18.5% drop in February and a 4% drop in January.
世界最大の自動車市場中国で下落が続く、世界自動車産業の悪化が続く。何十年も成長してきた市場で陰鬱な反転が続く、とブルームバーグは伝える。３月にセダン、SUV、ミニバンそして多目的車の売り上げた１２％下落し１．７８台となった、China Passenger Car Associationの発表だ。１月の４％下落、２月の１８．５％に続くものだ。
The country's slowing economy and continued trade tensions with the
United States are weighing on consumer sentiment among its 1.4 billion
people. Additionally, changes in tax policies and import tariffs have
also acted as a headwind for car demand. Cars were the only consumer product category in China that shrank the first two months of 2019. 同国の景気減速と対米貿易係争が１４億人の消費心理を弱めている。更には、税制変更と輸入関税が自動車需要を悪化させている。２０１９年の当初２か月で縮小した唯一の中国消費カテゴリだ。
Cui Dongshu, secretary general of the CPCA, is among those calling
for more government intervention to spur buying: “There are only 200
million private vehicles in China, leaving huge room for growth.
Policies should be put in place to spur vehicle consumption in 2019.”
Because as we all know, the government manipulating the market to create
demand where there isn't any could never backfire, right?
CPCAの秘書長 Cui Dongshu は政府に購入促進政策を求めている：「中国の自家用車はわずか２００M台にすぎない、まだまだ成長の余地はある。２０１９には購入促進政策を取るべきだ」。誰もが知っていることだが、もうそれほど需要のないところに政府が需要創生操作をしている、それでもしっぺ返しはないだろう、本当だろうか？
Even better, despite the horrifying data, Cui still thinks that car
sales "may recover in April", helped by the country's planned tax
reductions. He stopped short of predicting sales gains, but PCA raised
its forecast for 2019 sales of new energy vehicles - battery, hybrid and
fuel cell cars - to 1.7 million from 1.6 million.
With China out of the picture, global automakers like Toyota and Ford
are left with few places to go for growth in sales. Markets in Europe
and North America continue to slow alongside of China as the
availability of car sharing services makes buying less necessary. Japan
is also slowing down, while gains in smaller markets are unable to
offset growth in larger markets.
Chen Hong, chairman of SAIC Motor, China’s biggest automaker, said: "2019 will bring severe challenges." Trying
to rally his employees in an internal worker memo, he called for his
company to "accelerate innovation and strive toward higher quality".
SAIC's sales fell 17% in the first two months of 2019.
Ford reported a 54% sales plunge in China last year and said last
week that it’s introducing more than 30 vehicles targeted specifically
for Chinese consumers over the next three years to help it hone its
focus on the market
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